Google is launching with Integral Ad Science (IAS) as their first partner for this new capability and is actively working to bring other partners on board.
We are excited about this partnership with Google. Marketers can now activate verification for their campaigns in just seconds using automated third-party verification in Campaign Manager. Now marketers can focus more on driving campaign performance.
Campaign Manager customers can now directly integrate with IAS using their automated tag to add IAS brand verification measurement to all of their creatives. Beta partners like HP have already seen benefits.
HP has been an active participant in IAS’s Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team. This has allowed us to launch campaigns faster with the third party protection our brand requires.
Global Ad Operations at HP